Why I left my 6-figure CTO role

And how I went from failed startup to a 6-figure agency in 2 years

In the last 12 months, I've built:

- A SaaS that hit $5K MRR in 90 days

- An AI agency that crossed 6-figures

- A growing portfolio of replicable systems that anyone can use to do the same

And I'm about to show you exactly how I did it. But first, let me explain why you're receiving this...

A year ago, I started this newsletter, and grew it to over 20,000 subscribers.

(You are on it because you have supported me in the past on one of my projects. For that, thank you very much ❤️)

But I never really wrote or published anything.

Why?

Because I was waiting for this perfect moment that’s finally here.

If you don’t want to get anything from me anymore, feel free to unsubscribe, no hard feelings 👇

Just to reintroduce myself.

Quick intro: I'm Axel Hunter, 33 years old

Originally from Cambridge, England

But I moved to Norway in 2021 then recently Spain.

Norway was an incredible place to live

But Spain provides the social interactions that I craved, let alone the food, wine and weather being out of this world.

In the beginning of this email,

I mentioned generating 6-figures.

But that didn’t come easy.

In 2021, I raised $2.4M for a banking startup. It failed spectacularly.

It failed and I fell on my ass for a year straight which led me to build a business of my own without raising capital.

In 2024,

I started the year as a CTO on a 6 figure salary, but I figured going up the ladder wasn’t really for me.

Since then, I've built:

- Ghostcraft: From 0 to $5K MRR in 3 months

- An AI agency: 6-figures in 7 months

- ThreadBoy: A tool that generates engaging content for LinkedIn and X, a few posts have actually gone viral

The best part? These weren't one-off successes. I've documented every system, framework, and module that made them work.

What's in it for you?

Every two weeks, I'll share:

- Battle-tested frameworks I use to build and scale businesses.

- Behind-the-scenes looks at what's actually working right now.

- Step-by-step guides you can implement immediately.

Why I’m I doing this?

For two reasons.

  1. Most "gurus" gatekeep their best strategies. I'm taking the opposite approach – complete transparency about what works and what doesn't.

  2. This business genuinely changed my life and that of my family & I’d love to do that for somebody else.

If you want to stay, you don't need to do anything.

Just watch your inbox for real, actionable insights that can transform your business.

Want out? No hard feelings – there's an unsubscribe link below.

Reply to this email anytime.

I read every response personally.

Here's to building something great, Axel

P.S. The first framework I'm sharing is my step-by-step launch guide for new products.