Our comprehensive SaaS launch guide and a great discount code.

If you follow me on X, you may have seen that I'm launching ThreadBoy, and today I want to share our complete launch playbook with you.

First, let me quickly show you what ThreadBoy does:

It transforms any YouTube video into engaging social media content in just 3 steps:

1. Find a YouTube video you want to repurpose

2. Submit the URL in ThreadBoy

3. Get platform-optimized posts for Twitter/X, LinkedIn, and Threads

But here's the real value of this newsletter - I'm pulling back the curtain on our entire launch strategy.

Step-by-Step Launch Guide

Phase 1: Foundation Building

The key to a successful launch isn't just having a great product - it's making sure people can find it. Here's what we're doing:

1. SEO Foundation

• Creating comprehensive product documentation

• Building out detailed FAQ pages

• Writing step-by-step tutorials and how-to guides

• Optimizing all pages for search intent

• Setting up clear product navigation and site structure

2. Backlink Strategy

• Submitting to 100+ startup directories (I'll share my complete list in next week's newsletter)

• Reaching out to industry blogs for product features

• Building relationships with content creators who can benefit from ThreadBoy

• Guest posting on relevant SaaS and marketing blogs

3. Partnership Development

• Launching an affiliate program with competitive commissions

• Reaching out to newsletter owners for promotional partnerships

• Building relationships with YouTube creators who need content repurposing

• Creating case studies with beta users

Phase 2: Launch Sequence

1. Soft Launch

• Early access for newsletter subscribers (use code EARLY50)

• Special deals for affiliate partners

• Beta user testimonials and success stories

• Building our initial user base through direct outreach

2. Public Launch

• Product Hunt launch (mark your calendar for March 15th!)

• Launch day promotional bundle

• Twitter Space with successful beta users

• Live demos and Q&A sessions

3. Growth Acceleration

• Building our ad creative library

• Testing different value propositions

• Optimizing our conversion funnel

• Scaling successful acquisition channels

What Makes This Launch Different
Most SaaS products launch with a "build it and they will come" mentality. We're taking a different approach:

1. Documentation first - We're investing heavily in education and documentation before the public launch. This helps with SEO and reduces support overhead.

2. Partnership focus - Instead of relying solely on ads, we're building genuine partnerships with creators who need our solution.

3. Community building - We're creating a community of content creators who can share tips and success stories, making ThreadBoy more valuable for everyone.

Want early access?
As a newsletter subscriber, you get first dibs:

• Get 50 percent off lifetime access with code EARLY50

• Priority support

• Input on our feature roadmap

• Early access to new features

In two weeks, I'll share our complete directory submission list and the exact outreach templates we're using for partnerships.

Reply to this email if you want to:

1. Become an affiliate partner

2. Give us feedback on ThreadBoy

3. Share your ThreadBoy success story

Looking forward to hear from you!
Talk soon, Axel.

Bonus: here's a recap of the things that inspired me last week - hope they inspire you too!