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What can you expect by reading further? A $70k/week case study, decoded:
What turned a good product into a money machine? A killer story.
But that’s just the start.

We’ll also break down the simple mindset shift that can make you a 10x better developer - not in theory, but in practice.

And finally, we’re diving into the brutal reality: startups are dying, and OpenAI may have pulled the trigger. What does that mean for you? Let’s talk strategy.

Want to skip to the good stuff and just talk to us directly? Book a call

How to launch a product with 80 MILLION impressions and $70k in just a few days.

A product doesn’t succeed just because it’s good.
It succeeds because of the story behind it.

The top 0.1% of products break through because of exceptional quality.
But the other 99.9%?
If they make money, it’s because of narrative.

Take Pieter Levels (@levelsio) for example. He didn’t just launch a project, he launched a story that made 80 MILLION impressions and $70k in just days.

What was his setup?

• “I’m building this live.”

• “I’m not even coding it.”

• “Look how fast AI works.”

• “I’m making money while I sleep.”

That’s not a product demo - that’s a movement.
Curiosity. Aspiration. Momentum. Wrapped in authenticity.

And if you zoom out, you’ll see a familiar pattern:
Elon Musk does the exact same thing with Tesla, SpaceX, Neuralink.
He doesn’t just build — he mythologizes.

→ Craft a compelling narrative.
→ Repeat it endlessly.
→ Watch the world believe it.

A story told well becomes a truth through repetition.

So what does this mean for you?

This moment is packed with lessons for tech founders, AI builders, and creators.
Let’s break it down:

→ Skills are shifting.
Prompting, positioning, storytelling — these are the new superpowers. Coding is still valuable, but no longer king.

→ Distribution > Product.
An okay product with great distribution wins. A brilliant product with no story dies in silence.

→ Be the documentary.
Don’t just build - share the building. In public. In real-time. That’s how you build an audience before the product even ships.

→ Speed > Perfection.
Ship fast. Tell the story. Improve with feedback. Waiting for perfect = invisible.

→ Haters are a signal.
If no one’s critiquing it, no one’s noticing it. Every great product has skeptics.

Bottom Line

This isn’t about AI-generated games.
That’s just the starting line.

We’re entering the era of AI-generated companies.
AI-generated media.
AI-generated movements.

The question is no longer “Will AI take your job?”
It’s:
“Will you use AI to tell a story people want to join?”

So, real talk:
Are you actively integrating AI into your life and business?
Or are you watching from the sidelines while others write the story?

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This mindset shift will make you 10x better developer.

Forget what you've heard about coding being purely technical - it's all about the vibe.

When I shifted from treating coding like accounting to approaching it like jazz improvisation, my productivity tripled. This wasn't just a minor improvement - it fundamentally changed how I work and create.

Great code doesn't come from obsessing over syntax or pursuing perfect line-by-line implementation. It emerges from a proper state of mind—what I call "Vibe Coding."

The best developers already know this secret: your mental state determines what you create. While average programmers fixate on technical details, exceptional ones tap into flow states that allow creativity to flourish.

This insight has proven especially powerful in the age of AI-assisted development. When you focus on the bigger picture and creative approach rather than getting stuck in the weeds, your productivity can increase dramatically - in my case, by 300%.

Why vibe coding makes you a 10x Developer

1. Enhanced Creativity: By letting go of rigid structures and embracing a more fluid approach, you open yourself up to new ideas and solutions that you may not have considered otherwise.
   

2. Increased Productivity: When you are in a positive mental state, you can work faster and more efficiently. Vibe Coding allows you to enter a flow state where distractions fade away, and you can focus entirely on the task at hand.
   

3. Better Problem Solving: With a creative mindset, you are more likely to find innovative solutions to complex problems. This adaptability is crucial in a fast-paced development environment.
   

4. Collaboration and Communication: Vibe Coding encourages a collaborative spirit. When you approach coding as a creative endeavor, you are more likely to engage with your team, share ideas, and build on each other's strengths.
   

5. Sustainable Growth: By prioritising your mental state and creative process, you cultivate a more enjoyable and sustainable approach to coding. This leads to long-term growth and satisfaction in your work.
   
   In need of an excellent team of developers?
   Reach out to me today [email protected]

OpenAI's Image generator disrupts the startup landscape.

OpenAI's new GPT-4o image generator has sent immediate ripples through the AI startup ecosystem. Hours after launch, founders were already lamenting: "OpenAI just killed my startup."

This release stands apart. Not just technically impressive, but capturing mainstream attention beyond tech circles. AI isn't just trending, it's transformative.

Video generation appears to be next, with startups like Revid preparing for impact. "It's a bloodbath," one founder noted, echoing a pattern where major OpenAI releases consistently eliminate niche competitors.

Survival Strategy in the ChatGPT Era

Despite OpenAI's dominance, specialized tools retain advantages:

• Niche excellence: While ChatGPT serves everyone adequately, it serves no one perfectly

• Specialized integration: Tools with native platform support for TikTok, Instagram, and YouTube maintain relevance

• End-to-End solutions: Complex workflow handling beyond simple generation creates lasting value

Winning Playbook

1. Go deep: Own a specific niche rather than competing broadly

2. Find gaps: Build where OpenAI won't focus

3. Keep moving: Continuous innovation is essential

4. Solve completely: Create solutions too specialized for generalist tools but perfect for target users

Key Takeaways:

• Specialization wins where generalization can't reach.

• Depth > breadth in the AI era.

• If OpenAI could do it, don’t.

• The future belongs to builders who move fast and go deep.

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